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Clifford Chance Lawyers With its global presence and cultural diversity, Clifford Chance is one of the world’s largest law firms and a truly global company. The first attempt by an English agency to introduce a new corporate identity program failed, because the international partners rejected the project as «too British». Subsequently, Coande was commissioned to design a globally applicable identification. Coande developed different design scenarios and discussed them with various partners. The result is a strong design program connected by the claim «Our View of the World», which consciously involves and expresses diversity in language and culture. Client: Clifford Chance Lawyers, London Project: Identity- and Design Program 1998/1999