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Bayerische Rück Originally the design program of Bayerische Rück was created by Otl Aicher. Changes in the media environment as well as new requirements were the origin of a re-design project. It was relatively clear that the basic orientation of the style of the design system had to be maintained, but that the program was to be developed in the direction of enhanced communication. In this sense, the consistent black and white images were maintained but a stronger, typographical profile, which privileged verbal statements was introduced. A strong appearance emerged and a new dynamic developed while maintaining the distinctive character of the original design. Client: Bayerische Rückversicherung, Munich Project: Identity- and Design Program 1997 realized in collaboration with Vignelli Associates, New York