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Freies Gymnasium Zürich (High-school) The new design-program for «Freies Gymnasium Zürich», a private educational institution with a long tradition, is based on a profound and extensive SWOT analysis as well as comprehensive research into the expectations of the audience. The result is unique positioning in the education market. Authenticity, freshness and reliability characterize the new design program and position the school as a traditional, a pioneering and a consistently bilingual institution. This content is conveyed through the articulated design program. Client: Freies Gymnasium Zurich Project: Identity- and Design Program 2009/2010 Photographer: Matthias Bünzli