Coande GmbH Almastrasse 6 8708 Männedorf Switzerland +41 44 422 3950 www.coande.com

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BMW Group For the global brand positioning of BMW Zintzmeyer & Lux developed all relevant concepts and coordinated the worldwide implementation for two decades. Numerous prototypical projects for branding, print media, advertising, corporate architecture, trade shows and in the field of public relations were developed and implemented. The BMW Group Annual Report has set quality standards for years, which has been confirmed by numerous international awards. The move to paperback format in 1997, to name only one example, was seen as a bold innovation within financial circles. Year after year, and in close cooperation with the management and the CEO, topics of real-world interest, in advance of the mainstream, have been set forth and have influenced international discussion within the automotive sector. The result is a comprehensive contribution to the ongoing development of the brand and the company’s culture and profile. «Protect me from what I want» is largely written over the 15th BMW Art Car. In collaboration with the artist Jenny Holzer, Coande in 1999 designed this car, and the Art Car has driven the 24-hour race at Le Mans. Also the exhibition "BMW Art Car Collection" was designed for the pavilion at Lenbachplatz in Munich. Client: BMW Group, Munich Project: Design- and Branding System, worldwide coordination from 1984 to 1994 Project: Annual Report, Design and Art Direction from 1986 to 1999 Project: Art Car with Jenny Holzer, 1998/99