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You & Mi, Città di Milano Through a competition a communication concept for the location marketing of the metropolitan area of Milan was required. The proposal of D/C/P was based on a flexible labeling system that can be used on a majority of the media of selected Milanese companies. By marking and underlining the origin of particularly interesting, up-to-date or innovative products and services by You & Mi, the positioning and the brand Milan are strengthened. Client: Location marketing Provincia di Milano, Milan Project: Competition in collaboration with D/C/P, 2007