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Ascom Holding AG Ascom was created in 1987 out of the merger of three major telecommunications companies in Switzerland, Autophon, Hasler Holding and Zellweger Telecommunications. The conception and goal for the design program of this new company, was primarily to connect the new brand with the three established companies. The priority of the project was to convey communication and explain secondly what the core businesses of the new company and their different businesses are. In addition to a very communicative imager world the new visual identity focused on an endorsement explaining the various activities of the group. Client: Ascom Holding AG, Bern Project: Development of a branding and design program, 1987