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Red Cube Cyber Office International, an IP telephony company, commissioned Coande to design and implement a market-oriented corporate design and communications program. At first the identification element and the name were conceived and the brand «Red Cube» was created, based on the clear orientation as a consumer brand. As a result, a marketing system was developed for different target groups, products and services. The global communication for the launch of the lead product «One Red Cube» was developed by Coande and implemented in cooperation with Peter Arnell AG Worldwide, New York. Client: Red Cube International AG, Zug Project: Identity und Design Program, 2000/2001