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Lindt & Sprüngli The entire appearance of the Swiss tradition brand Lindt had been systematically reviewed, refined and redesigned as a clear premium brand. The new word mark as well as the new positioning «Maître Chocolatier Suisse, depuis 1845» were the striking innovative elements characterizing the brand for the future. At the same time, the entire fundamentals of the brand were revised, where necessary adapted and reformulated. The process of revision has sharpened the brand and strengthened it for the future. Client: Lindt & Sprüngli (Schweiz) AG, Rüschlikon Project: Brand Strategie und Re-Design, 1991