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Our Books Design as Investment Design and Communication as a Management Tool Peter Vetter and Katharina Leuenberger Preface by Dr Rudolf K. Sprüngli Design and communication are the prerequisite for economic success of companies and institutions. Only who is able to achieve its target groups effectively, will prevail in accordance with the market. If we analyze different companies in the global markets, we can find some interesting facts: - Almost 50% of all major, global companies are older than 100 years. - The average share profit in ten years, of the most important global companies that deal consciously with communication is 213% higher than the major stock market indices. In the present text, the different strategic aspects of successful identity, brand and communication processes are analyzed and commented. These ideas and suggestions should assist managers in efficiently implement complex and global communication projects. The Book is published by Spielbein Publishers, Wiesbaden Kein Stil (No style) Ernst Keller (*1891-†1968) from 1918 until 1968 head of the class for graphic design at Kunstgewerbeschule Zurich and pioneer of the so-called Swiss Style. Peter Vetter, Katharina Leuenberger, Meike Eckstein This publication is the result of a research project about Ernst Keller, his life, his oeuvre, as well as his students and will be published in spring 2017 by Triest Publisher, Zurich. Design as Corporate Strategy Peter Vetter The publication has been published by DDC, German Designer Club in 2015 and is now sold out. A new and extended version will be published in autumn 2016 with the title «Design as Investment».

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