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Clifford Chance Lawyers With its global presence and cultural diversity, Clifford Chance is one of the world’s largest law firms and a truly global company. The first attempt of an English agency to introduce a new corporate identity program failed because the international partners rejected it as «too British». As a result, Coande was commissioned to design a universally applicable appearance. Different design scenarios were developed and discussed with the partners. The result is a strong design program under the theme «Our View of the World», which incorporates the diverse languages and cultures and thus underlines the global orientation of the company. Client: Clifford Chance Lawyers, London Project: Identity- and Design Program 1998/1999