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Bayerische Rück The appearance of Bayerische Rück was originally created by Otl Aicher. Changes in the media environment as well as new requirements were the origin of a re-design project. It was clear relatively quickly that the basic orientation should be maintained, but that the design program had to be developed in the direction of enhanced communication. In this sense, the consistent black and white images were retained but a stronger, typographical profile, which privileged verbal statements was introduced. A strong appearance emerged and a new dynamic developed while maintaining the distinctive character of the original design. Client: Bayerische Rückversicherung, Munich Project: Identity- and Design Program 1997 realized in collaboration with Vignelli Associates, New York