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Ascom Holding AG Ascom was created in 1987 from the merger of three telecommunications companies in Switzerland, Autophon, Hasler Holding and Zellweger Telecommunications. The conception of the design program of this new company was primarily to visualize the connection to the three established companies. The design program therefore had to meet two requirements: To position a new brand and at the same time present the Group's diverse branches of industry. In addition to a very communicative visual world, the new appearance concentrated on a labelling system that referred to the various activities of the company and explained them in a comprehensible way. Client: Ascom Holding AG, Bern Project: Development of a branding and design program, 1987