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Red Cube Cyber Office International, an IP telephony company, commissioned Coande to design and implement a market-driven corporate design and communications program. The first step was to rethink the name and thus the brand "Red Cube" was created, based on the clear orientation as a consumer brand. As a result, a brand system was developed for the various target groups, products and services. The worldwide communication for the launch of the lead product "One Red Cube" was developed by Coande and implemented in cooperation with Peter Arnell AG Worldwide, New York. Client: Red Cube International AG, Zug Project: Identity und Design Program, 2000/2001