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UBS Wealth Management Global Wealth Management was the theme and challenge of this invited competitive presentation. An articulated program of books for different cultures instead of commercial brochures was the solution proposed by Coande. The content of the individual books conveys economic, financial and cultural aspects in text and images. The book as an appreciation in the center and various digital media from the web site to the app complete the program. Common denominators are regional cultural features in contrast with global and Swiss culture. Client: UBS AG, Wealth Management, Zurich Project: Competition, Image Campaign 2011