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Lectures and case histories In recent years, Peter Vetter has given lectures on a wide variety of topics in the USA, Italy, Germany, Austria, Spain, Egypt, Morocco, China and Hong Kong. Identity and branding: – The power of images – Seven notions about design and communication – Identity and diversity in global branding and communication – Economy 4.0: Challenges for branding, design and communication? – Creating values through identity, branding and design – Design as investment Design tools: – State of the art: Examples of best practice in design and communication – Design process: Methods and tools – Brand architecture – Presentation standards Design for All: – Overview of socially relevant projects – About creative industries: data, facts and definitions – Projet Ensemble: Creative industries in Morocco and in French-speaking countries Case histories: – BMW Worldwide: Form follows content or how strategies are made visible – Clifford Chance Lawyers: Our view of the world – Freies Gymnasium Zurich: Identity development for a private school – A communication program for participative urban planning: HD-OD (New York, USA) – Design for change: Landis & Gyr AG (Zug, Switzerland) – Public branding: The Milan area (Italy) – An identity for the roman museums: Polo Museale Roma (Italy) – Design for culture: The Museum of Fine Arts Houston (USA) – Public design: Port Autority of Palermo (Italy) – Identity and space: Hochschulzentrum Von Roll: (Bern, Switzerland) – Identity for start-up: Red Cube International (Zurich, Switzerland) – The image of a new city: City authority Rapperswil-Jona (Switzerland) – Hight tech communication: Swiss Plastics Association (Aarau, Switzerland) – Transcultural communication: UBS Wealth Management (Zurich, Switzerland) – Knowledge moves us: 550 Years of Basel University (Switzerland) – More than a museum: Zentrum Paul Klee Bern (Switzerland) – Communicate Italian Culture: Italian Ministry of Culture (Rom, Italy) – Past and future: Great North Easter Railway (York, England) – Three museums in one: Musei di San Domenico Forlì (Italy) – Identity development between cultures: ESAV Marrakech (Morocco) Design history: – History of the Zurich School of Arts and Crafts – Swiss Design: Past, Present, Future – Ernst Keller – Teacher and pioneer of the Swiss Style – History of design education

Link to the lecture (in German)

«Design as Investment»

DDC Design, Business Break

June 25, 2015

Frankfurt am Main:

https://vimeo.com/132414313