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Geko, Fai-da-te Geko, Fai-da-te (do it yourself): Geko was the first do-it-yourself department store in Italy. For this, in Italy new offer, the design was created. The proximity to the customer as well as the playful touch of the company were underlined by the characteristic identification elements. The project included shop planning, interior design, packaging as well as all accompanying external communication. Client: Geko S.p.A., Milan Project: Design Program, 1978 until 1982