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Lindt & Sprüngli The entire appearance of the traditional Swiss brand Lindt was systematically reviewed, specified and re-designed as a clear premium brand. The new logotype as well as the new positioning "Maître Chocolatier Suisse, depuis 1845" were the striking innovative elements that characterize the brand for the future. At the same time, the entire basic principles of the brand were reviewed, adapted where necessary and reformulated. The process of revision has sharpened the brand and strengthened it for the future. Client: Lindt & Sprüngli (Schweiz) AG, Rüschlikon Project: Brand Strategie und Re-Design, 1991