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Education Education defines basic principles and shapes personalities. This origin later influences pronounced views and forms a kind of «capital» on which new ideas and concepts can be built and developed. The experience and knowledge for directing many and varied projects becomes a large and important task. For students, the experience of practical work in addition to its theory is essential. Important are also the ability to reflect and the openness and curiosity to seek new approaches and concepts. In the last fifteen years, we developed for ZHdK, Zurich University of the Arts, the following lectures and courses (among others): – Design Methods (basics) - Identity, Branding and Communication - History of Visual Communication - Design Economy: Economics and Project Management - Design and Innovation - Identity and Branding (basics and advanced) - Economics, Design, Innovation – Design for All – Design with social relevance In addition, we have developed guest lectures and presentations for the following institutions: - SUPSI Lugano - Haute école d'art et de design Geneva - HKB Hochschule der Künste Bern - KISD Cologne International School of Design - University Lucerne, Institute of Financial Services IFZ, Zug – Scuola di Design, Politecnico di Milano – ESAV Ecole Supérieure des Arts Visuels de Marrakech – Ss. Cyril and Methodius University, Faculty of Mechanical Engineering, Skopje – FH Vorarlberg, Dornbirn – Lucerne University, Institute for Financial Services, Zug – Future +, Design Center Shenzhen, China – University of St. Gallen, MBA, St. Gallen - HKDI Hong Kong Design Institute, Hong Kong

Pictures: Workshop

«How to build a global Brand» in Shenzhen, China (2015)