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City of Rapperswil-Jona: Design development The merger of the city of Rapperswil and the municipality of Jona was based on the principle of completely reorganizing the new city administration. The aim was not simply to merge but to question everything, to keep the proven and to optimize if necessary, and at the same time to introduce new and innovative concepts. The same conviction was also applied to the development of the design program. The design program approved by the City Council was based on the principle of transparency of the city administration. Citizens should be able to recognize who has provided which services, which administrative department communicates specific information, and what projects and initiatives are financed by the city. For this purpose an appropriate brand concept was developed to determine the control of all communications by the city of Rapperswil-Jona. The design concept reflects a diverse, colorful and vibrant city. This means that the city appears with its city monogram in 13 colors. Rapperswil-Jona distinguishes itself through high-quality communication for its citizens and outside users. Client: City of Rapperswil-Jona Project: Design Program since 2006