Master Lectures in Hong Kong und Beirut
As part of the lecture series of the Zurich University of the Arts for the HKDI, Hong Kong Design Institute, the presentation "Swiss Made - a brand story" was developed. This lecture was held online on November 4, 2022.
Master Lectures in Hong Kong und Beirut
As part of the lecture series of the Zurich University of the Arts for the HKDI, Hong Kong Design Institute, the presentation "Swiss Made - a brand story" was developed. This lecture was held online on November 4, 2022.
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+41 44 422 3950, p.vetter@coande.com
News
Posters for peace and against war
B. Martin Pedersen from Graphis periodically calls for posters to be designed on current topics. Two years ago, we contributed a series of posters on the theme “War destroys and must be destroyed.” For this year's competition, we submitted another series on the theme “For peace.” Both proposals focus on multilingualism because we believe that fundamental issues are related to different cultures and are best understood in the respective language.
Our contributions to tbdm.com: The business of brand management
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The website by Günther Misof and Johannes Christensen deals with current topics in the field of branding and identity, and in this context we have recently published various articles on topics that concern us.
AI requires a new way of thinking – for business and society
https://tbobm.com/en/6776/ai-requires-a-new-way-of-thinking-for-business-and-society/
Identity, Brand, Future I bis IV
https://tbobm.com/en/4971/identity-brand-future-1/
https://tbobm.com/en/5300/identity-brand-future-iii/
https://tbobm.com/5298/identitaet-marke-zukunft-iii/
https://tbobm.com/en/5411/identity-brand-future-iv/
Communication as a service using the example of a city
https://tbobm.com/en/5777/communication-as-a-service-using-the-example-of-a-city/
Branding?
https://tbobm.com/en/6246/branding/
Images shape brands
https://tbobm.com/en/6403/images-shape-brands/
Raymond Loewy, the spirit oft he times and the M.A.Y.A. principle: How much «Modernity» can a brand tolerate?
Shenzhen China: X-Lake Sciensity Brand Design Proposal
X-Lake Sciensity is an innovation and research hub located in Shenzhen, China. It focuses on integrating artificial intelligence (AI) with various fields, including life sciences, health sciences, advanced materials, and aerospace technologies. We have created a proposal for the future branding of this new Shenzhen innovation district.
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The X-Lake Sciensity logo is based on the symbol X, which represents a plus sign when rotated. This single symbol combines various aspects of the institution: X = Xili (location), X = multiplication, and X (rotated) = plus. This strong character is accompanied by the confident claim, "Here is the Future." The branding, typography, and clear logo design provide a foundation for the diverse image and message requirements of this demanding and complex institution.
With the slogan "Here is the Future," the X-Lake Sciensity project clearly positions itself as forward-looking, sustainable, and progressive, with an immense history and a claim to leadership compared to other so-called innovation locations.
